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Taylor Swift’s New Cat Gets Trademark Protection

John Gilberston \ July 22, 2019

T-Swift’s newest kitty, Benjamin Button, is on his way to trademark protection. 

The pop princess recently filed an application to have Benjamin join his sisters Meredith and Olivia in their very own mark, MEREDITH, OLIVIA & BENJAMIN SWIFT.  

As you can see, the proposed mark covers about as much merch as you can shake a teaser toy at.  Products include jewelry, portable music players, sunglasses, paper napkins, bed linens, disposable dinnerware, bathrobes, bandanas, umbrellas, cosmetic bags, and entertainment services generally.  

The takeaway?  These cats have about as much legal protection as Coca-Cola’s secret formula.  Talk about looking out for your Repurrtation.    

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LeBron James Opposes King James Trademark Application

John Gilberston \ August 26, 2019

Imagine you’re out and about, and you see a person wearing a t-shirt emblazoned with the words “King James”–– who or what comes to mind?  King James I? The..

Ohio State Goes Full Ohio State And Seeks Trademark On The Word

Josh Conley \ August 21, 2019

In one of the most Ohio State moves ever, the University has applied for trademark protection on the word “THE”.  Ohio State filed for registration last..