Our Blog

Can you hear me now?

Zarley Lion

Tim Zarley

Recent Posts

Selecting Trademarks That Last Generations

Tim Zarley \ July 11, 2019

Years ago, my father obtained two trademark registrations for two different companies that first used the marks in the 1800’s.  I wonder if when the marks were selected, they knew that the marks would last, but also that they would grow in iconic value.

Farming So Easy, A Caveman Can Do It

Tim Zarley \ July 10, 2019

IBM doesn’t seem to be the type of company that produces products for agriculture, but that’s no longer the case.  Recently, the computer giant introduced the Watson Decision Platform for Agriculture to help farmers make better decisions.  The platform combines data and..

Hemp Trademark Opening Up - But Beware the Rules!

Tim Zarley \ June 24, 2019

Trademark opportunities for hemp companies are opening up.  Based on a clarification from the United States Patent and Trademark Office (USPTO), hemp businesses are able to apply for trademark registration as long as their business falls outside the Food and Drug..

To Be Cubnoxious You Need More Than Subjective Intent

Tim Zarley \ May 28, 2019


On January 19, 2016, Ronald Mark Huber, filed an intent-to-use trademark application for the mark CUBNOXIOUS for use with “shints.”  The Chicago Cubs Baseball Club, LLC was not amused and filed an opposition with the Trademark Trial and Appeal Board

The Hidden Value of Trademarks

Tim Zarley \ April 25, 2019

Every day we are confronted with numerous trademarks like Apple, McDonald’s, Ford and the like.  For each of these marks we have certain expectations about the products and services offered. As a result, the marks serve as an information shortcut that companies will go to..

Patent Examiners – Friend or Foe?

Tim Zarley \ December 18, 2018

What is a Patent Examiner? The Patent Office employs many people who have different backgrounds, experience, and roles. Most prominent in the prosecution of a patent application are patent examiners.

Patent examiners are individuals who conduct an initial review of your patent

Do you need to police your trademark?

Tim Zarley \ December 11, 2018

Do you need to police your trademark? The simple answer is “Yes.”  

While being the first to use a trademark and/or the first to register a mark provides a priority right to prevent others from using the mark, this alone does not guarantee you trademark protection. As a..

New invention? Do you need to conduct a patentability search?

Tim Zarley \ December 01, 2018

You are not required to conduct a patentability search. Still, the value of a patentability search is that if there is a potential problem, you find out early on in the process before you’ve spent a lot of time and money pursuing a patent on an invention that is not..

The Patent Process: What you need to know

Tim Zarley \ June 26, 2018

There are many avenues an inventor can take to get an invention patented. Here is a general outline of the patent process so you are aware and prepared.

What is a trademark?

Tim Zarley \ May 29, 2018

A trademark is a word(s), a symbol, or a combination of both that identifies a source of a good or service. While some use the term servicemark to identify a mark related to a service, the terms “trademark” and “servicemark” may be used interchangeably.